Summary

  • Zenless Zone Zero partners with Lofi Girl for chill hip-hop music, catching fans' attention.
  • The game's collaborations with Tiesto and Lofi Girl could hint at a potential soundtrack album release.
  • HoYoverse's creative marketing efforts for Zenless Zone Zero, including collaborations and eye-catching ads, could help draw in more fans.

Zenless Zone Zero recently revealed a fun collaboration with the popular YouTube channel Lofi Girl. Since releasing last July 4, Zenless Zone Zero has been catching many people's attention with its eye-catching advertisements and unique collaborations.

HoYoverse games like Honkai: Star Rail and Genshin Impact are known for their immersive soundtracks. Zenless Zone Zero is definitely following close behind with the chill hip-hop and synth music playing while exploring New Eridu, and a collaboration with famous DJ Tiesto for "Zenless." The game's opening theme "Come Alive" also has over 3 million views on YouTube and over 500,000 plays on Spotify.

Zenless Zone Zero has a bold approach to character design that already surpasses Genshin Impact and Honkai: Star Rail.
Zenless Zone Zero's Character Designs Could Signal a Shift for Genshin Impact and Honkai: Star Rail

After its launch, Zenless Zone Zero already has a roster filled with character design diversity that rivals Genshin Impact and Honkai: Star Rail.

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As part of Zenless Zone Zero's marketing efforts, HoYoverse's music studio HOYO-Mix debuted a collaboration with Lofi Girl. The playlist features lofi remixes of select Zenless Zone Zero tracks, such as the songs in Nicole Demara and Billy Kid's character demos. The almost 21-minute YouTube video, which was animated by Lofi Girl, also features Belle working on her computer while a Bangboo is sitting by her.

Zenless Zone Zero x Lofi Girl Song List

  • Nicole Demara - Character Demo
  • Nekomata - Character Demo
  • Billy - Character Demo
  • 19
  • Gacha
  • Endless Construction Day - Night
  • Ballet Labyrinth - Night
  • Summer Jam
  • Chaos Alpha
  • Derailed Order - Night

Many Zenless Zone Zero fans in the YouTube video's comment section expressed their surprise at this collaboration, especially those who love listening to the in-game music. They also praised Zenless Zone Zero's marketing, including its recent roundtable discussion with Street Fighter 6's creators. HoYoverse devs previously shared that Zenless Zone Zero's combat was inspired by Street Fighter 6, so their recent collaboration was a big deal.

With the recent collaboration with Tiesto and Lofi Girl, HoYoverse might be gearing up to release an official Zenless Zone Zero soundtrack album in the coming months. This is what HoYoverse did for its other titles, which included an EP for Honkai: Star Rail's Robin. This is also one of many eye-catching marketing efforts for the game, as many fans spotted beautiful mural paintings in California and Bali and giant train ads in Manila.

HoYoverse is known for executing creative marketing efforts to promote its games, which range from cosplay events to collaborations with cafes and restaurants. Zenless Zone Zero might follow suit as it continues to grow in popularity, especially since it also allows characters to eat yummy noodles and drink different coffee concoctions. It will be interesting to see how HoYoverse will incorporate these elements in future collaborations to let more fans experience New Eridu in different ways.

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Zenless Zone Zero
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Released
July 4, 2024
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WHERE TO PLAY

SUBSCRIPTION
DIGITAL
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Don't go into the Hollows.
I know, I know, there's Ether in the Hollows, bizarre creations, even heritage of the old civilization, all precious treasures. But don't forget, there's also spatial disorder, monsters and mutants running rampant, and ultimately, a disaster that could swallow the world. They are not a place where ordinary people should go.
So don't go into Hollows.
Or at least, don't go in alone.
If you insist on getting into danger, go to New Eridu first.
This city where the good and the bad mix has many people who need the Hollows: Powerful wealthy tycoons, gangs that stalk the streets, conspiracy nuts, and ruthless officials.
Make your preparations there, find strong allies, and most importantly—
Find a "Proxy".
Only they can guide people out of the maze-like Hollows.
Good luck!

Publisher(s)
HoYoverse
Platform(s)
PlayStation 5, PC, Android, iOS
Genre(s)
Action RPG