[UPDATE: 1/11/2023 - GOG has clarified that the survey included incorrect information and the Ubisoft Plus subscription tiers were an error on their part.]
A survey may have revealed that Ubisoft is considering expanding its Ubisoft Plus subscription service with multiple new tiers. Subscription services are increasingly popular among major video game publishers and platforms, including Sony's PlayStation Plus, Xbox Game Pass, and EA Play. Ubisoft Plus is relatively straightforward compared to these other services, but with a strong 2023 in Ubisoft's future, perhaps the publisher is interested in increasing its monetization efforts.
Ubisoft Plus, previously known as Uplay Plus, first launched in 2019 as a subscription gaming service granting access to a library of Ubisoft games for a monthly fee. That includes day-one access to many of Ubisoft's newest games. The service was initially a PC-only service, but has since been brought to PlayStation and Xbox consoles, too. Ubisoft Plus typically costs $14.99 per month, but it does offer a discount of just $1 for its first month.
A new survey issued by PC storefront GOG could hint that Ubisoft plans to expand Ubisoft Plus in the near future. The GOG survey includes one specific question of interest. It asks which subscription services the surveyed person is subscribed to. Except instead of just Ubisoft Plus being an option for this answer, there are three surprising options. Ubisoft Plus Gold, Ubisoft Plus Ultimate, and Ubisoft Plus Deluxe are all listed as possible subscriptions that can be chosen.
For those unfamiliar with Ubisoft Plus, the subscription service doesn't currently have any tiers to select from. The closest it gets is the Ubisoft Plus Classics library available via a PlayStation Plus Extra or Premium subscription. Ubisoft Plus Gold, Ultimate, and Deluxe currently don't exist, or at least have yet to be publicly announced.
Either GOG knows something that video game players don't yet, or this is a very strange inclusion on its survey. Given that it's a survey, meaning it's unlikely to have been vetted with a fine-toothed comb, it's hardly reliable with any certainty. Still, there's no clear explanation for why Ubisoft Plus Gold, Ultimate, and Deluxe would be included unless there's more to the situation than meets the eye.
The most persuasive aspect of the situation that makes it seem like something more than an error is that so many other services already have multiple tiers for their subscriptions. Xbox Game Pass has Ultimate, EA Play has Pro, and PlayStation Plus has three tiers with Essential, Extra, and Premium. Creating different tiers that split up the service's benefits and charge more for access to new games would be something players could expect from Ubisoft. Whether it's true remains to be seen.
Source: GOG Survey