Summary
- Shonen Jump is investing in promoting new talents through awards and reality shows.
- New authors may struggle for attention on Shonen Jump+ due to competition with established creators.
- Jump is addressing the issue by creating a social media account to showcase new works and promote fresh talents.
Shonen Jump is now focusing even more on new mangakas working for the magazine! Recently, Jump has been investing in nurturing new authors — it is even promoting awards and reality shows to find new talents!
However, newcomers sometimes don't get the attention they deserve on the Shonen Jump+ platform — the winner of Million Tag, a reality show created by Jump to find the next generation of talents, recently concluded, with less than a year of serialization. It seems that only requesting high-profile creators, like Tatsuki Fujimoto (Chainsaw Man) and others, to evaluate stories doesn't always mean the awarded authors will be able to craft hits.
Does Shonen Jump Need Another "Big Three"?
With many Jump titles finishing serialization, many people ask which would be the "next big three". But does Jump actually need another "big three"?
Another problem is that there are too many series on Jump+, and it's hard to compete with established authors, no matter how good you are. This is likely the problem Shonen Jump is addressing with the creation of the Jump Fresh Author's Manga One-Shots social media account, which also redirects users to the "newcomers section" of the Jump website.
The Newcomers' Manga Account Goal
According to the account's description on X (formerly Twitter), it intends to post award-winning works and one-shots by new artists of the magazine. It also encourages users to send their work, using the official website. So, the goal is to promote these new talents, and this account's posts will likely be reposted by other official Jump accounts.
Their first post promotes one of those new works:
What does this all mean to Shonen Jump?
Well, it might be a sign that newcomers are not getting as much attention as Shonen Jump might have initially expected. On the other hand, it's also natural for the magazine to create spaces to try to promote these new authors, since, as already stated, Jump services contain too many series, so getting readers' attention is hard (and even harder for fresh authors).
It does not necessarily mean that Jump editors are worried about the average performance of these new authors — although they might be, as many readers have been claiming that a lot of new series tend to get canceled soon.
However, as the manga industry is changing, Jump also seems to be changing, as we will likely not experience anything near the so-called "Big Three Era" of the magazine in the near future, which is not necessarily a bad thing, as it seems the magazine is investing in diversifying its titles.
Source: X (formerly twitter)