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See AllThere's More Bad News For Disney's Live Action Snow White
"lowest third-weekend drop" biggest/largest drop. "$250 million price tag" You have to add marketing costs so it's closer to $350M. "Allied cume of $168 million" that number is split between theaters and the studio to it only represents $84M of Disney revenue. Breakeven for Disney will be about $700M revenue. Likely they were planning to sell a bunch of merchandise and theme park tickets as well that look highly doubtful now.
Post by jim