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See AllFortnite Players Are Worried About the Future of the Game's Cosmetics
I think Epic Games have become greedy with the success of the experimental mode called Battle Royal from the actually Fortnite game "Save the World". There is a conclave of Influencers who promote cosmetics based on how many days its out of the store, rather than by quality & features and this has been the norm for young people who do not know better while Epic enjoys the "Free" marketing.
With partnerships with major companies, Epic Games with there cash cow Battle Royal is quickly moving away from the core business of gameplay to selling cosmetics to children.
Lastly I agree kicks is too expensive, but is also predatory because not all children in different countries parents can afford the numerous cosmetics that seem to be more important than playing the game.