Barrett

I do not see a discount at all.

When I go to the Black Friday Deals, there's a large tile ad for Discounts up to 30% for PS Plus, but when I open that tile, it's full price.

When I go to the website, you're forced to login after adding it to your cart. Once I log in, the discount goes away.

There is no reward for being a loyal customer to any of these subscription based memberships. They give the sun and moon to get new subscribers, but for current long time subscribers they care 0 about.