Pokemon Rakes in Incredible Earnings in 2023 Retail Sales

Summary

The Pokemon Company has recorded a whopping $10.8 billion in retail sales for 2023, landing it in the seventh spot on the top 10 "global licensors" list.
Pokemon's long-term success can be attributed to keeping fans engaged with updates, new content, and mainstream popularity.
Exciting events are planned for the Pokemon Go community and more content is on the way.

The company behind Pokemon banked another huge profit this past year. Whether it was from games, trading cards, or other Pokemon- related items, their total retail sales landed it another spot on the top 10 "global licensors" list for 2023.

Pokemon has been a huge name in games for several decades now. As one of Nintendo's biggest IPs, the series was first seen as Pokemon Red and Green for the Game Boy in Japan in 1996. Since then, The Pokemon Company has expanded to include several generations of video games, trading cards and trading card games, manga, and the popular mobile game Pokemon Go. Alongside this, the company has been able to break into mainstream popularity and garner fans from a variety of different areas of interest.

With The Pokemon Company's popularity among fans, and its various releases during these past years, it is no surprise that it recorded another large profit for 2023. According to an article released by License Global, the company recorded a whopping $10.8 billion in retail sales over the course of 2023. This put it in the seventh spot on the top 10 "global licensors" list and above the iconic toy company Mattel. However, The Pokemon Company was still behind other companies such as Hasbro and the Walt Disney Company , which took fifth and first spots respectively.

Top 10 Global Licensors of 2024

The Walt Disney Company - $62 Billion (estimated)
Authentic Brands Group - $28 Billion (estimated)
Dotdash Meredith - $26.4 Billion (estimated)
Warner Bros. Discovery - $15 Billion
Hasbro - $14.1 Billion (estimated)
NBCUniversal/Universal Products & Experiences - $11.5 Billion
The Pokemon International Company - $10.8 Billion
Bluestar Alliance - $8.5 (estimated)
Mattel - $8.5 Billion (estimated)
WHP Global - $7.5 Billion

With the large number of retail sales that The Pokemon Company saw in 2023, its total retail sales have been pushed to $91.6 billion. Its success as a company can be attributed to Pokemon's ability to keep long-term and new fans engaged with its content and its mainstream popularity. Updates and new content, such as the new Pokemon TV series Pokemon Horizons: the Series, keep fans interested in the company and continue to increase its popularity. Alongside content released by The Pokemon Company itself, the wealth of fan games and spin-off series provide fans with plenty of Pokemon content to keep them engaged with the brand.

The success of The Pokemon Company in 2023 sets it up for more success this year. With over half of 2024 already completed, there have already been game updates and several announcements for more Pokemon content. Although there is no mainline Pokemon game hitting the market this year, there are still plenty of exciting events planned for the Pokemon Go community this fall and much more.

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