Summary

  • Focus Entertainment is changing its name to PulluP Entertainment as part of a broader restructuring that includes three internal branches: Focus Entertainment Publishing, The Arcade Crew, and Studios.
  • The company has had a busy few years, publishing games like Hardspace: Shipbreaker, Evil West, and A Plague Tale: Requiem, which was nominated for Game of the Year at the 2022 Game Awards.
  • Focus Entertainment experienced a drop in revenue in 2023 and failed to meet its third-quarter goals, which may have led to the decision to restructure. Fans have mixed reactions to the new name, but it remains to be seen how it will impact the company's popularity.

Focus Entertainment is soon to undergo a restructuring that will include changing its name to PulluP Entertainment. In the past, Focus has been known for helping release titles like the popular Plague Tale games, Greedfall, and Vampyr. This won't be the company's first name change, as Focus Entertainment was formerly known as Focus Home Interactive prior to its September 2021 rebrand.

In recent years, Focus Entertainment has been quite a busy publisher. 2022 saw the company publish games like the sci-fi simulator Hardspace: Shipbreaker and the supernatural western third-person action shooter Evil West. Focus also published Asobo Studios' critically acclaimed sequel A Plague Tale: Requiem in 2022, which went on to earn a nomination for Game of the Year at the 2022 Game Awards. A solid 2023 was also in store for the French publisher, as it released Atomic Heart, Warhammer 40,000 Boltgun, Aliens: Dark Descent, and Atlas Fallen.

joel-ellie-amicia-hugo
A Plague Tale: Requiem’s Amicia Is Able to Do What The Last of Us’ Joel Cannot

Both Joel and Amicia are faced with a very difficult choice to make, and Amicia has the opportunity to go a very different path compared to Joel.

By 

Now, with a promising slate of 2024 games ahead, Focus Entertainment is shaking things up once again. According to a recent earnings report, Focus has announced that it'll be changing its name to PulluP Entertainment in April. In the same report, Focus acknowledged its failure to meet its third-quarter revenue goals due to its lack of major game releases. The name change will come as part of a broader restructuring consisting of three internal branches: Focus Entertainment Publishing will continue the studios' third-party publishing work, "The Arcade Crew" will work with smaller developers to help publish indie-scale projects, and its seven internal development studios, including The Surge developer Deck13, will make up its aptly named "Studios" branch.

While ultimately unknown, it's possible that Focus' 9% revenue drop for 2023 and its 43% third-quarter plummet have led the company down this new path. Fans of the publisher's games don't seem quite receptive to the new "PulluP" name, though it may take some time for the new moniker to settle in. Compared to some of the other major publishers like Ubisoft and EA, Focus was never as popular or recognizable; perhaps that may begin to change as the restructured PulluP Entertainment.

The publisher currently has two major titles expected to launch this year, with Don't Nod's Banishers: Ghosts of New Eden on February 13 and Warhammer 40,000: Space Marine 2 on September 9. Asobo has already previously confirmed it's working with Focus once again for what is presumed to be a third Plague Tale game. Hopefully, this remains unchanged, and considering it's Focus' most successful property, it's likely still at play. Focus is set to officially change its name to PulluP Entertainment on April 1, but fans should expect the reveal of its new logo at some point sooner.

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A Plague Tale: Requiem Tag Page Cover Art
9 /10

A Plague Tale: Requiem
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Action-Adventure
Stealth
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Systems
super greyscale 8-bit logo PC-1 PlayStation-1 Xbox-1
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Top Critic Avg: 83 /100 Critics Rec: 88%
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Released
October 18, 2022
ESRB
M For Mature 17+ due to Blood and Gore, Strong Language, Violence
Developer(s)
Asobo Studio
Publisher(s)
Focus Entertainment
Engine
Proprietary Engine
Franchise
A Plague Tale
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WHERE TO PLAY

SUBSCRIPTION
DIGITAL
PHYSICAL
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After escaping their devastated homeland, Amicia and Hugo travel far south, to new regions and vibrant cities. There, they attempt to start a new life and control Hugo’s curse.

But, when Hugo’s powers reawaken, death and destruction return in a flood of devouring rats. Forced to flee once more, the siblings place their hopes in a prophesized island that may hold the key to saving Hugo.

Discover the cost of saving those you love in a desperate struggle for survival. Strike from the shadows or unleash hell, overcoming foes and challenges with a variety of weapons, tools and unearthly powers.

Genre(s)
Action-Adventure, Stealth
How Long To Beat
17 Hours
Metascore
85