Summary

Lady Gaga was absent from the Wednesday season two trailer, surprising fans.
Netflix made a strategic decision not to reveal Lady Gaga in the marketing to build anticipation.
The delayed reveal of Lady Gaga can generate buzz right before the release, benefiting Netflix's viewership.

Netflix officially released the trailer for Wednesday season two, which audiences have been highly anticipating for some time. While confirming that the season will be split into two, with the first set of episodes dropping on August 6 and the rest on September 3, the trailer also gave people a glimpse of what they can expect from the show this time around.

There has been a lot of discussion among fans about what Wednesday would deliver this time around, and now people have a better idea. There were familiar faces, lots of comedy, plenty of dark moments, and some new characters highlighted. However, one major name was missing: Lady Gaga.

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By Bisma Fida

Lady Gaga Wasn't In Wednesday Season Two's Trailer

Fans Of The Show Quickly Picked Up On This

Wednesday season two trailer — Wednesday seaso two trailer

Lady Gaga being cast in the second season of Wednesday was a major talking point when it was first announced, as she's one of the biggest stars in the world. Having conquered the music industry, Lady Gaga has been taking the world of Hollywood by storm due to roles in the likes of A Star Is Born and American Horror Story. That is why people were genuinely buzzing to hear that she was going to be part of this show, especially because her theatrics and love of entertaining feel like a perfect fit for the darker tone and vibe that the Addams family provides. Even Jenna Ortega has been unable to hide her excitement about the casting, admitting the whole Wednesday cast were all trying to impress her on set when filming the show.

However, she was nowhere to be seen in the first trailer. The 14-time Grammy Award winner being cast was a major deal, but Netflix opted not to tap into that with this trailer and instead left her off. While the footage itself was brilliant and has had people talking, leaving someone with the name value and fanbase as Lady Gaga off the trailer was certainly a risk. Putting her in would've gained huge traction, but that decision might end up paying off for Netflix.

Netflix Made A Brilliant Marketing Decision With Lady Gaga

It Has Left People Wanting More

The choice not to have Lady Gaga feature at all was bold, but it gives Netflix the upper hand in the next stage of its marketing. They likely knew that the first trailer was always going to get everyone talking about the show being back and the storyline moments that were teased throughout. That has been proven right; therefore, not giving away what Lady Gaga will be doing or how she looks to the public makes perfect sense. The number of people talking about her in the aftermath proves they were right not to feature her, as audiences are desperate to know anything about her.

Netflix left people wanting more when it comes to Wednesday, and that's something that might be delivered in the future due to Lady Gaga. Seeing her turn up at another point in the planning when the buzz has decreased will ensure that Netflix is getting the most out of her star power. People might stop talking about Wednesday closer to the premiere date, so if they can drop Lady Gaga's first appearance, it will have everyone discussing the show, which is exactly what they're looking to do. Even though some fans were mad at the moment at her not being involved this time around, the reasoning behind it makes sense, and that's something that Netflix now needs to lean into moving forward.

Lady Gaga's Reveal Should Take Place Just Before Wednesday Season Two Releases

This Would Bring Tons Of Buzz

Given the fact that Netflix purposefully left Lady Gaga out of the first trailer, it would make sense for them to double down and now not feature her at all in any of the marketing until just before the second season drops. Her absence alone is a huge talking point due to her popularity, and that's something that can be leaned into. Having fans tune into every trailer or teaser just to see if she appears will have people watching, allowing them to make up their own minds about the future.

If Netflix can hold off revealing Lady Gaga's first look in the show until just a few weeks beforehand, then it could prove to be an amazing marketing decision. It would allow everyone to talk about her and the show just before it comes out, meaning people will likely remember the show more. Wednesday performed brilliantly in its first season, therefore, the risk factor is significantly lower. However, Netflix wants the number of viewers to rise, and the appearance of someone like Lady Gaga can help with that issue. That's why Lady Gaga needs to be exempt from the promotional marketing, as it will have everyone talking about Wednesday, with her big moment coming just in time to drive some last-minute subscribers.

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