MrBeast Quietly Launches Toy Line Amid Recent Controversy

YouTube sensation MrBeast has quietly rolled out a new line of toys, likely influenced by the ongoing controversy surrounding Ava Kris Tyson. The subdued launch seems to be a response to the backlash surrounding the situation, as the YouTube personality continues to manage his brand under increased public attention.

MrBeast is the world’s leading YouTuber, with a subscriber count exceeding 300 million. His videos consistently attract substantial attention, often amassing millions of views within the first 24 hours of being released. Beyond his success on YouTube, MrBeast has significantly expanded his influence into various business ventures. In 2020, he launched MrBeast Burger, a virtual dining concept that operates through delivery apps, which quickly gained traction among consumers. Building on this momentum, he introduced Feastables in 2022, a brand of chocolate bars and snacks that quickly gained acclaim for its quality and innovative flavors.

MrBeast has now entered the toy market with his latest product line, MrBeast Lab – Swarms. The first advertisement for these toys was shared by the YouTube channel Moose Top TV Commercials on July 19. In the ad, YouTube star MrBeast presents the toys as high-quality, explaining that children can collect up to 100 different swarms by mixing and shaking a colorful mixture in a faux test tube. Another promotional video features MrBeast introducing the toys as his newest product, encouraging viewers to try them and suggesting they provide an enjoyable experience.

Public Speculates on MrBeast’s Quiet Toy Line Launch

The toys are currently listed on Target’s website, but the launch was notably low-profile, with no mention of it on MrBeast’s social media channels. This quiet release has led to speculation on social media, with some attributing the lack of marketing to the recent controversy involving Ava Kris Tyson. While some users expressed surprise that a toy for kids was launched soon after the controversy, others pointed out that the toys were likely in development for over a year, and the significant investment from the toy company led to the launch proceeding despite the ongoing drama.

For those unaware, Ava Kris Tyson, known for her frequent appearances as a co-host in MrBeast's YouTube videos, was recently accused of inappropriate conduct with a minor, stemming from Discord messages where she joked with a 13-year-old fan. Tyson denied the grooming allegations and apologized for any harm her comments might have caused. Following the controversy, MrBeast removed her from his company and channel, expressing his strong disapproval of her alleged behavior. He also announced a commitment to a thorough independent investigation to fully understand the situation before making any further decisions.