The world-famous mobile hit Monopoly GO is about to get a lot more "kawaii" thanks to a massive new partnership with Sanrio. This upcoming event will see Hello Kitty and her iconic group of friends taking over the digital board for a limited time, bringing a wave of positivity and friendship-themed rewards to the millions of active Monopoly GO players worldwide.
The crossover comes at a time when Monopoly GO is enjoying incredible success, having already surpassed 250 million downloads. The game has become a staple on mobile devices by taking the classic board game formula and injecting it with social mechanics, competitive mini-games, and frequent seasonal updates. In the past, the title has focused on its own cast of characters and "Pets Season," but this collaboration marks one of Monopoly GO's most high-profile brand tie-ins to date, merging the high-stakes world of property trading with the legendary sweetness of Sanrio.
Monopoly GO: Free Dice Roll Links (Updated Daily)
Players who want to get free dice rolls in Monopoly GO can do so with the links provided in this guide.
A "Supercute" Celebration Arrives
Starting on March 10 and running through March 29, the Hello Kitty and Friends event will transform the game’s usual aesthetic into a pink and pastel-filled wonderland. The cast of characters making their debut includes not just Hello Kitty herself, but also fan favorites like Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi.
Rearrange the covers into the correct US release order.
Rearrange the covers into the correct US release order.
Scopely’s President of Games, Victor Diaz-Roig, mentioned that the team approached this update with "incredible care," hand-crafting visual details to ensure they honored the optimism associated with these characters. Sanrio's Jill Koch echoed this sentiment, stating that the goal of the partnership is to provide fans with a new way to connect through the "spirit of friendship" that both brands represent.
The collaboration isn't just a fresh coat of paint; it introduces several themed mini-games that give players new objectives to tackle. According to the official details, the following experiences will feature a Hello Kitty twist:
- Partners: Gamers can link up with their friends to spin a reward wheel and earn points. These points are used to construct Hello Kitty-themed attractions across the board.
- Treasures (Dig): This digging challenge features custom tools and environments inspired by Sanrio merchandise. Players will hunt for hidden collectibles buried beneath the surface.
- Racers: A competitive team mode where players roll dice to fuel race cars styled after Hello Kitty, Keroppi, and others. The races take place on vibrant, character-filled tracks.
- Deluxe Drop: Another fan-favorite mini-game that is getting a thematic overhaul to match the whimsy of the Sanrio universe.
The "Racers" event, in particular, is expected to be a major highlight, as it allows teams to compete head-to-head using cars inspired by specific characters like Kuromi and Cinnamoroll. This competitive edge, combined with the "Partners" event's focus on teamwork, ensures that players of all styles have a reason to log in during the two-week window.
For the completionists, the Monopoly GO update brings a wealth of new items to hoard. A special Hello Kitty and Friends sticker set will be available, consisting of nine unique stickers that players can trade with one another to win prizes. There will also be character-themed shields, dice, and emojis to help players customize their presence on the board.
A standout addition in this update is the introduction of "Style Tokens." According to Scopely, these are special in-game tokens that come with customizable dress-up accessories. This allows players to personalize their game pieces more than ever before, fitting right in with the "Pets Season" currently taking place in the Monopoly GO app. Whether a hardcore Sanrio collector or a casual dice roller, the event promises plenty of "delightful surprises" during its three-week run this March.
The inclusion of these "Style Tokens" marks a shift in how Monopoly GO handles player expression. By allowing users to "dress up" their tokens, Scopely is adding a layer of depth that goes beyond simple 2D icons. This customization is paired with character-themed companions that will appear throughout the board, further immersing fans in the Sanrio world.
Additionally, the event is designed to be highly social. The ability to trade the nine-piece sticker set among friends is a core part of the experience, encouraging the "friendship and bringing people together" philosophy mentioned by Sanrio's Koch. As the event draws closer, fans should take a look at the special teaser trailer, offering a first glimpse at how these iconic characters look in the colorful, high-energy world of Monopoly GO.
Roll the dice and get rich in MONOPOLY GO! Own it all by exploring boards and building cities. Play with friends and family to enjoy this new twist on a classic game!
Hit GO! Roll the dice! Earn MONOPOLY money, interact with your friends, family members and fellow Tycoons from around the world as you explore the expanding universe of MONOPOLY GO! It’s the new way to play - board flipping cleanup not required!
TAKE A BREAK!
Escape, enjoy, dream, scheme and stay in touch with this newly reimagined twist on MONOPOLY! Let everyone’s favorite zillionaire, Mr. MONOPOLY, be your guide as you explore new boards themed after world-famous cities, fantastical lands and imaginative locales.
SO MONOPOLY GO!
Experience classic fun and visuals with gameplay fit for your phone! Collect Properties, build Houses and Hotels, pull Chance Cards, and of course, earn that MONOPOLY Money! Play with your favorite game Tokens such as the Racecar, Top Hat, Battleship, and more. Earn more tokens as you go!See MONOPOLY icons like Mr. M, Scottie and Ms. MONOPOLY come to life, and brand new characters too!
YOUR FAMILY TABLE!
Help or hinder! - You and friends can earn easy money with Community Chest and co-op events! Or heist their banks to help yourself get to the top. Don’t feel bad!Collect and trade story-filled Stickers with friends and family and in our MONOPOLY GO! Facebook Trading Groups! Complete gorgeous, clever albums for huge rewards!
BUY & BUILD YOUR WAY TO THE TOP
Collect Property Tile Sets to build Houses and upgrade your Houses to Hotels to get even more rent from friends! All you have to do is hit GO!ENJOY THAT CLASSIC MONOPOLY ATMOSPHERE
Roll the dice to enjoy the classic MONOPOLY board you know and love. Featuring familiar faces such as MR. MONOPOLY, and familiar spaces such as jail (womp womp!), Railroads, Properties, Tokens and more!PLAY WITH FRIENDS AND FAMILY
Get social! Play with friends to take full advantage of new mini-games such as Community Chest – where you and friends take a break from mischief and work together!NEW OPPORTUNITIES EVERY DAY
Play Tournaments, the Prize Drop plinko mini-game, the Cash Grab mini-game and follow our Events for big rewards. With new Events running every hour, there are new ways to play and win every day!MONOPOLY GO! Is free to play, though some in-game items can also be purchased for real money. Internet connection is required to play the game.
