Summary
- Scopely's Monopoly GO has earned $3 billion since launch on Android and iOS.
- Friendship Pays, a new campaign, features Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell.
- The campaign will include multiple videos and TV spots.
Monopoly GO developer and publisher Scopely recently revealed Friendship Pays, a new creative campaign that features several Hollywood stars. Eric Wood, the senior vice president of Scopely's publishing department, previously revealed that the company has already spent $500 million on Monopoly GO's marketing and user acquisition strategies.
Released in April 2023, Monopoly GO is a popular mobile game based on Hasbro's classic tabletop experience. The Unity-powered title has managed to earn $3 billion in revenue since launching on Android and iOS, according to digital analytics platform Sensor Tower. Scopely has announced a new creative campaign for Monopoly GO that could take the game to even greater heights.
Monopoly GO: Adventure Club, Explained
Here’s everything you need to know about Monopoly GO’s latest Adventure Club: Haunted Mansion minigame.
Friendship Pays, Monopoly GO's first global brand campaign, aims to bring the game's universe to life with the help of four prominent talents, Scopely explained in a blog post. The team consists of Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell, the latter of whom voices Mr. Monopoly. Pratt starred in The Super Mario Bros. Movie, currently the highest-grossing film based on a game, while Momoa is part of the Minecraft movie that is set to release on April 4, 2025. Palmer provided the voice of Senna, a League of Legends champion, for the True Damage single "Giants."
Monopoly GO Reveals New Friendship Pays Brand Campaign
The Friendship Pays initiative that was created in partnership with advertising agency Omelet is expected to be a long-term creative concept that will span multiple campaigns, according to Scopely. It is also a tribute to the Monopoly GO experience, Jamie Berger, the company's senior vice president of marketing, said. The first installment of Friendship Pays, which was unveiled on November 18, features the characters exploring GOville, a town that was described as being a blend of the real world and Monopoly GO's universe. A cross-platform rollout of the campaign features more than 20 original videos, including two TV spots directed by Henry Scholfield, a music video and commercial director who has worked with Adidas, Samsung, Dua Lipa, and Billie Eilish, among others.
Data provided by Scopely showed that Monopoly GO has been downloaded more than 150 million times. According to the studio, the appeal of its popular mobile title transcends generations and geographies, as evidenced by the fact that Monopoly GO inspired a board game adaptation that launched in August.
Monopoly GO has an ongoing collaboration with Marvel that will run until December 5. This campaign, which is the first of its kind, features exclusive mini-games, events, and rewards. Among the iconic superheroes who appear in the Monopoly GO X Marvel collaboration are Deadpool, Spider-Man, Wolverine, and members of The Avengers.
WHERE TO PLAY
Roll the dice and get rich in MONOPOLY GO! Own it all by exploring boards and building cities. Play with friends and family to enjoy this new twist on a classic game!
Hit GO! Roll the dice! Earn MONOPOLY money, interact with your friends, family members and fellow Tycoons from around the world as you explore the expanding universe of MONOPOLY GO! It’s the new way to play - board flipping cleanup not required!
TAKE A BREAK!
Escape, enjoy, dream, scheme and stay in touch with this newly reimagined twist on MONOPOLY! Let everyone’s favorite zillionaire, Mr. MONOPOLY, be your guide as you explore new boards themed after world-famous cities, fantastical lands and imaginative locales.
SO MONOPOLY GO!
Experience classic fun and visuals with gameplay fit for your phone! Collect Properties, build Houses and Hotels, pull Chance Cards, and of course, earn that MONOPOLY Money! Play with your favorite game Tokens such as the Racecar, Top Hat, Battleship, and more. Earn more tokens as you go!See MONOPOLY icons like Mr. M, Scottie and Ms. MONOPOLY come to life, and brand new characters too!
YOUR FAMILY TABLE!
Help or hinder! - You and friends can earn easy money with Community Chest and co-op events! Or heist their banks to help yourself get to the top. Don’t feel bad!Collect and trade story-filled Stickers with friends and family and in our MONOPOLY GO! Facebook Trading Groups! Complete gorgeous, clever albums for huge rewards!
BUY & BUILD YOUR WAY TO THE TOP
Collect Property Tile Sets to build Houses and upgrade your Houses to Hotels to get even more rent from friends! All you have to do is hit GO!ENJOY THAT CLASSIC MONOPOLY ATMOSPHERE
Roll the dice to enjoy the classic MONOPOLY board you know and love. Featuring familiar faces such as MR. MONOPOLY, and familiar spaces such as jail (womp womp!), Railroads, Properties, Tokens and more!PLAY WITH FRIENDS AND FAMILY
Get social! Play with friends to take full advantage of new mini-games such as Community Chest – where you and friends take a break from mischief and work together!NEW OPPORTUNITIES EVERY DAY
Play Tournaments, the Prize Drop plinko mini-game, the Cash Grab mini-game and follow our Events for big rewards. With new Events running every hour, there are new ways to play and win every day!MONOPOLY GO! Is free to play, though some in-game items can also be purchased for real money. Internet connection is required to play the game.
