Riding the wave of its popularity, YouTube content creators Logan Paul and KSI will release a Prime drink ad with a Super Bowl commercial next month. Since succeeding on YouTube, Logan Paul and KSI have gone on to headline big boxing events and have come together to launch Prime drink which provides them with another avenue for growth.
Logan Paul has confirmed that Prime Hydration will have a Super Bowl commercial this year, making him and KSI the first YouTube content creators to reach this milestone. Prime drink launched in the UK just a couple of months ago, and since then it has blown up in popularity, causing an influx of excessive scalping. Though the two competing NFL teams haven't been announced for the Super Bowl yet because the playoffs are still underway, the half-time act has been confirmed as Rihanna.
In a video that he posted to his YouTube channel less than a week ago, Logan Paul reflected on the year that he's had which includes the ups and downs. Among the things discussed in the nearly 13-minute clip, Logan Paul proudly announced that Prime Hydration is getting a Super Bowl commercial this year and a complimentary product called Prime Energy will also release in the near future. The YouTube video emphasized that Prime Hydration was created through the connection that he and KSI had formed through the celebrity boxing events and the drink has gone on to earn $250 million from retail sales.
While KSI hasn't gone into such details yet, Logan Paul also revealed that 100 million bottles of Prime drink have been sold partially due to deals like the one Prime Hydration has with Arsenal Football Club. Although the NFL Super Bowl is a different kind of football than the duo is used to working with, millions of viewers from around the world tune in to catch the annual sporting event, and it may draw more people to Prime. Given that Super Bowl commercials vary depending on the region a sports fan watches from, the ad may only air for viewers in the US, Canada, or UK where the beverage is currently sold.
This isn't the first major deal that YouTube creators Logan Paul and KSI have made for Prime Hydration as the drink is also a NASCAR sponsor, which ensures that its logo is shown regularly at those events. It's currently unclear if Logan Paul and KSI will both be in the Prime Hydration Super Bowl ad or if it will focus exclusively on the product.
Source: Logan Paul - YouTube