YouTube star Logan Paul recently revealed how much money his new drink has brought in. Paul and KSI released their Prime sports drink last year, with it flying off the shelves and bringing in some impressive first-year earnings for the YouTube stars.
Logan Paul first rose to fame on the now-defunct video service Vine and currently enjoys over 23.6 Million YouTube subscribers. The social media star has also guest starred in network TV shows, starred in two feature-length movies for YouTube Red, and even fought an exhibition bout with five-division world champion boxer Floyd Mayweather. However, Paul's career has also been hounded by a series of controversies. The most recent of which involved allegations of abandoning his pet pig Pearl, though Logan Paul denies any wrongdoing and claims the animal was re-homed without his knowledge.
Logan Paul and KSI traveled to Australia to celebrate Prime's launch in the country. The social media stars were met with massive crowds and made multiple TV and radio appearances. During their interview on the Kyle and Jackie O radio show, the hosts asked if they knew how much money Prime made. After a slight bit of confusion, Paul confirmed that the sports drink made $250 million in retail sales and grossed $110 million internally. It also made an additional $45 million in January, the same month that Prime became the official drink of the UFC.
In terms of financial success, the numbers more or less speak for themselves, showing the result of Prime's massive viral popularity. Last year's rollouts were not perfect, of course. UK Retailers faced difficulty keeping Prime on the shelves, with one video even showing shoppers fighting over the drink. There was also a severe problem with Prime scalpers further straining the limited supply and reselling the beverage for significantly more than its retail price. Logan Paul's business partner KSI angrily reacted to the Prime scalpers in a TikTok video last month.
Regardless of Prime's difficult UK rollout, the sports drink is clearly a massive hit and major success for Paul, KSI, and the sports drink’s manufacturers. It is undoubtedly more successful than Logan Paul's controversial Cryptozoo, a video game that would allow players to hatch and collect NFT animals that would gain value over time. However, the game never materialized, and the project's failure may land the social media star in legal jeopardy. Fortunately, Logan Paul's latest venture seems to be on a much more positive trajectory.
Source: Dexerto