Summary

  • Genshin Impact is facing massive backlash in China, with the game being review-bombed and losing social media followers.
  • The fan dissatisfaction appears to stem from HoYoverse's announcement of underwhelming rewards for the upcoming Lantern Rite festival event.
  • The backlash even reached Genshin Impact's collaborating brands, such as KFC and PizzaHut, who are currently losing followers en masse.

Genshin Impact is currently being review-bombed in China, on top of suffering a massive loss of social media followers. Its ongoing difficulties appear to be related to HoYoverse's recent livestream announcing the Genshin Impact 4.4 Banners and some additional events.

The fandom of the hit gacha game has never shied away from voicing its displeasure about content that it perceives as inadequate in any way. The RPG's commemorative events were among the most frequent targets of fan backlash, with the third-anniversary event drawing particular ire from Genshin Impact fans back in September 2023.

genshin impact natlan tease clue developer video research book latin america
Genshin Impact Players Notice Interesting Clue About Natlan

HoYoverse may have accidentally left an insightful clue on Natlan, the Pyro Nation of Teyvat and the upcoming region in Genshin Impact.

The latest wave of such player activism was seemingly prompted by HoYoverse's 4.4 broadcast, which saw the developer announce players would receive a mere trio of Genshin Impact Intertwined Fates—a type of premium currency used for rolling event Banner characters and weapons—as part of the upcoming Latern Rite festival event. In response to those lackluster rewards, the fandom swarmed the game's BiliBili download page with 1-star reviews, in addition to unfollowing its official Douyin page en masse.

Genshin Impact Lost 600,000 Douyin Followers Overnight

As first noted by Twitter user GenshinUpdate, the RPG's Douyin account went from having 9.3 million followers on January 21 to 8.7 million the following day, after the 4.4 broadcast. While this isn't the first time that the Genshin Impact fandom criticized the annual Lantern Rite freebies, which are given away as part of the Chinese New Year celebrations, it would appear that this year's rewards are being perceived as particularly lackluster relative to the recent Honkai: Star Rail promos. As a reminder, HoYoverse's newest game is currently giving away a 5-star character to anyone who logs in and completes its very first mission right now.

Even Brands Collaborating With Genshin Impact Are Feeling the Heat

The ongoing backlash has also affected the Chinese social media accounts of Heytea, KFC, and PizzaHut, among other frequent Genshin Impact partners, which many disgruntled fans are now unfollowing, as originally noted by Twitter user hxg_diluc. Whether this wave of social media activism manages to elicit any changes from HoYoverse remains to be seen. But the chances of that happening are well within the realm of possibility. After all, the Chinese developer has a long track record of beefing up Genshin Impact event rewards due to fan backlash.

Given that state of affairs, it's not surprising that the fandom is once again happy to try employing similar tactics in the hopes of improving the game's selection of seasonal freebies. The 2024 Lantern Rite festival event, called Vibrant Harriers Aloft in Spring Breeze, kicks off on January 31.

Rating block community and brand ratings Image
Genshin Impact Tag Page Cover Art
Display card tags widget Display card system widget
Systems
Display card community and brand rating widget Display card open critics widget
Top Critic Avg: 81 /100 Critics Rec: 87%
Display card main info widget
Released
September 28, 2020
ESRB
Teen / Alcohol Reference, Fantasy Violence, In-Game Purchases (Includes Random Items), Users Interact
Display card main info widget end Display card media widget start
Every Aspect Of A Warrior Quest in genshin impact - how to trigger
Display card media widget end

WHERE TO PLAY

SUBSCRIPTION
Checkbox: control the expandable behavior of the extra info

Step into Teyvat, a vast world teeming with life and flowing with elemental energy.

You and your sibling arrived here from another world. Separated by an unknown god, stripped of your powers, and cast into a deep slumber, you now awake to a world very different from when you first arrived.

Thus begins your journey across Teyvat to seek answers from The Seven — the gods of each element. Along the way, prepare to explore every inch of this wondrous world, join forces with a diverse range of characters, and unravel the countless mysteries that Teyvat holds...

MASSIVE OPEN WORLD
Climb any mountain, swim across any river, and glide over the world below, taking in the jaw-dropping scenery each step of the way. And if you stop to investigate a wandering Seelie or strange mechanism, who knows what you might discover?

ELEMENTAL COMBAT SYSTEM
Harness the seven elements to unleash elemental reactions. Anemo, Electro, Hydro, Pyro, Cryo, Dendro, and Geo interact in all sorts of ways, and Vision wielders have the power to turn this to their advantage.

Will you vaporize Hydro with Pyro, electro-charge it with Electro, or freeze it with Cryo? Your mastery of the elements will give you the upper hand in battle and exploration.

BEAUTIFUL VISUALS
Feast your eyes on the world around you, with a stunning art style, real-time rendering, and finely tuned character animations delivering you a truly immersive visual experience. Lighting and weather all change naturally over time, bringing every detail of this world to life.

SOOTHING SOUNDTRACK
Let the beautiful sounds of Teyvat draw you in as you explore the expansive world around you. Performed by the London Philharmonic Orchestra, the soundtrack changes seamlessly with the time and gameplay to match the mood.

BUILD YOUR DREAM TEAM
Team up with a diverse cast of characters in Teyvat, each with their own unique personalities, stories, and abilities. Discover your favorite party combinations and level up your characters to help you conquer even the most daunting of enemies and domains.

JOURNEY WITH FRIENDS
Team up with friends across various platforms to trigger more elemental action, tackle tricky boss fights, and conquer challenging domains together to reap rich rewards.

As you stand atop the peaks of Jueyun Karst and take in the rolling clouds and vast terrain stretching out before you, you may wish to stay in Teyvat a little longer... But until you are reunited with your lost sibling, how can you rest? Go forth, Traveler, and begin your adventure!

Engine
Unity
Multiplayer
Online Co-Op
Genre(s)
RPG, Action, Adventure, Gacha, Open-World
Metascore
86
Platforms That Support Crossplay
Mobile, PC, PS4 & PS5