GeForce NOW is giving new members a free copy of Borderlands 4 when they purchase a specific plan before September 25. Released on September 11, Borderlands 4 is the sought-after fourth installment in the titular franchise and is expected to be one of the most-played games of 2025.
For those unfamiliar, GeForce NOW is NVIDIA's cloud-gaming service that lets players stream games on various devices. By linking accounts from platforms like Steam, members can run their games on NVIDIA's servers and play them remotely over the internet. The service offers several tiers, including a free, ad-supported option with limited features.
All Borderlands 4 Editions – Which One Should You Buy?
There are 3 different editions of Borderlands 4 that players can pre-purchase, but what does each of them come with, and which is worth it?
GeForce NOW Ultimate Members Can Get Borderlands 4 for Free
Until September 25, new members who purchase GeForce NOW Ultimate's 12-month plan will receive a free Steam copy of Borderlands 4. The game will be automatically added to their Steam account, provided it is already linked to GeForce NOW. The Ultimate plan is the service's highest tier, costing around $200 per year. By taking advantage of this limited-time offer, members essentially get $70 back in the form of one of Steam's most anticipated games of 2025.
The catch with NVIDIA's offer is that new members must pay the full $200 upfront for the yearly subscription. There's also no option for a refund, which could be a downside for some gamers. According to the promotion's official webpage, the offer is available while supplies last, meaning it could end before September 25. While a free copy of a AAA game alone may not entice gamers to switch to cloud gaming, GeForce NOW's offer seems to be an ideal opportunity for existing members looking to renew their subscription.
Gearbox Software's latest Borderlands game has had a strong start, reaching over 150,000 concurrent players on Steam within its first few hours (via SteamDB). Many consider one of Borderlands 4's best features to be its couch co-op support, which allows friends on the same console to play together. This means that even if only one friend gets the free copy through NVIDIA's promotion, they can still enjoy the game with others.
It's also worth noting that GeForce NOW Ultimate lets members run some games on the newly released GeForce RTX 5080, and Borderlands 4 is one of them. With NVIDIA's powerful servers, members can stream the game on their devices in 4K resolution and at the highest possible frame rates, as the Ultimate tier supports up to 240 FPS.
Borderlands 4
-
OpenCritic Reviews
- Top Critic Avg: 82 /100 Critics Rec: 88%
- Released
- September 12, 2025
- ESRB
- Mature 17+ / Blood and Gore, Intense Violence, Sexual Themes, Strong Language, In-Game Purchases, Users Interact
- Developer(s)
- Gearbox Software
- Publisher(s)
- 2K
