As the world waits for CD Projekt Red's Cyberpunk 2077, recently delayed until September due to optimization concerns, the highly-anticipated game's marketing machine is chugging along at full speed. The latest cog in that machine, unveiled through a Twitter exchange with the NVIDIA GeForce account this morning, appears to be a specially designed graphics card for the game.
The exchange began with a tongue-in-cheek message from the Cyberpunk 2077 social media account directly asking NVIDIA if they want to make a "limited edition" GPU. NVIDIA acted curious about the offer in turn, but when pushed a little further dropped a blurry teaser image of a yellow-and-black device with the text "stay tuned..."
As some of the comments under this Twitter exchange have pointed out, the brand synergy is perfect not only because of Cyberpunk 2077's focus on cybernetics, but also because one of NVIDIA's products is literally called the RTX 2070 — just one number off from being a perfect tie-in. That RTX 2070 is a powerful piece of tech, on-par with the upcoming PlayStation 5's rumored graphics card, so many collectors would have no qualms buying one that looks pretty too.
A limited edition graphics card is just one of the many products currently circulating the Internet that will be connected with Cyberpunk 2077. Not long ago, a South African games retailer leaked a Cyberpunk-themed Xbox One Wireless Controller, though that listing has since been removed.
Hype for the impending open-world role-playing game from the creators of fan-favorite titles like The Witcher 3: Wild Hunt is at an all-time high, particularly after the delay announcement last month. Cyberpunk 2077 is one of many major games delayed in 2020, including the Final Fantasy 7 Remake and Marvel's Avengers.
However, there's no doubt that a delayed game is more likely to turn out great than one that is rushed out the door. As CD Projekt Red Producer John Mamais has expressed an interest in porting Cyberpunk 2077 to the Nintendo Switch, a good initial reception may help grease those wheels.
There's still a good few months before the game releases, which gives excited players time to shore up their PCs for an optimal experience at launch. Mamais has said Cyberpunk 2077 will run "beautifully" on the best tech available, so it's safe to assume that the developers believe NVIDIA's graphics card is shaping up to be just that.
Cyberpunk 2077 is set to release on September 17th, 2020, for PC, PS4, Stadia, and Xbox One.