Fashion line Fresh Ego Kid has partnered with Call of Duty: Warzone to release a brand new limited-edition clothing capsule. This streetwear brand is fusing football and Call of Duty: Warzone together into a single that look will show off player's love for both games into one. This limited-edition collaboration is an interesting move for Activision as Warzone continues to grow in popularity.
Fresh Ego Kid was founded by former professional football player Marvin Morgan. After years of development, its signature look is one of the most recognized brands that mixes sports and music in the UK. With Call of Duty: Warzone as a partner, the fashion line can entice the gaming community and stylize their look with some unique clothing choices.
The Call of Duty: Warzone clothing capsule will combine Fresh Ego Kid's signature design with some of the most iconic imagery from Call of Duty: Warzone. The clothing collection is made up of six premium hoodies and eight unique t-shirts. The clothing is carefully crafted to mix the iconography of Fresh Ego Kid and Call of Duty: Warzone without either overtaking the other in prominence. This is one of the first major clothing partnerships between Call of Duty and a fashion collection making it a historical and unique event.
The collection is advertised by Ainsley Maitland-Niles, who is an avid fan of Call of Duty: Warzone. The clothes reference everything from the gulag to trip-mines mixing the gaming culture with street-wear fashion for and fresh appearance.
This is not the first Call of Duty partnership this year, as recently Call of Duty: Black Ops Cold War partnered with BURST Oral Care. The limited-edition toothbrush may have just been camo-skinned, but it was still a well-received partnership by the Call of Duty community.
The main difference between BURST and Fresh Ego Kid is the popularity of the fashion line. To have a major fashion line get involved in the Call of Duty: Warzone action shows the impact that the game has had on its community and the gaming culture. This is a title loved by fans of all kinds, and this partnership goes to solidify its place in pop-culture.
Considering that Call of Duty: Warzone is integrating with Call of Duty: Black Ops Cold War, it is safe to say that the title is here to stay for awhile. Rather than being cycled off, the game will continue to grow and change alongside its millions of players and fans.
Call of Duty: Black Ops Cold War is available on PC, PS4, PS5, Xbox One, and Xbox Series X/S.