Pre-orders for the ASUS ROG Xbox Ally X have already sold out at some stores. It's been a long road up to this point, with Microsoft teasing that it was working on a handheld console long before unveiling it and a delay over the pricing announcement causing widespread speculation and uncertainty. Now, the ROG Xbox Ally X is finally available for pre-order, and it looks like fans have jumped at the chance to get one.
Microsoft officially revealed the ROG Xbox Ally and Xbox Ally X in June 2025 during the Xbox Games Showcase. At the time, the company confirmed some of the consoles' specs and a general release window, but didn't offer any information on pricing or when users could order one. It would then later delay its pre-order and price reveal, causing many gamers to grow worried about a higher price tag as global economic uncertainty has pushed the industry in that direction. While the handheld does command a pretty penny, that doesn't seem to have hindered its sales performance.
ROG Xbox Ally Handhelds Have a Highly Ambitious Goal
Microsoft outlines a highly ambitious goal for the ROG Xbox Ally lineup, with the upcoming handhelds aiming to appeal to a remarkably wide audience.
The ROG Xbox Ally X Has Sold Out on the Microsoft Store
On September 25 at 3:30 AM EDT, less than eight hours after pre-orders went live, the official Xbox Twitter account confirmed that the console had sold out on the Microsoft Store. At the time of writing, pre-orders are still available at Best Buy and on the ASUS store, but anyone hoping to grab an Xbox Ally X directly from Microsoft will need to either wait for a restock or check with a local retailer. The fast sell-out may come as a surprise to some gamers, as Microsoft confirmed the ROG Xbox Ally X would cost $999.99, which is in line with earlier leaks but noticeably higher than several other handhelds on the market. Pre-orders for the lower-priced ROG Xbox Ally are still up on the Microsoft Store for now, too.
Seeing ROG Xbox Ally X sales get off to such a strong start is likely welcome news for Microsoft. The console market is a tough place right now, with video game hardware sales falling by 45% between 2024 and 2025, reaching their lowest January point since 2020. Microsoft has relied heavily on the software and services side of its business for a while now, as the past generation of Xbox consoles struggled to compete with the PlayStation 5 or live up to the standard set by the Xbox One. However, if its early handheld success continues, things may turn around.
There's still a long way to go before anyone can say anything concrete about how Xbox's new handhelds perform. But selling out so quickly is a promising sign for Microsoft. Competition may heat up in the coming years, too, with Sony rumored to release a PlayStation 6 handheld in the near future, potentially at a price point as low as $400. For now, those are just rumors, but what is certain is that the ROG Xbox Ally X is already popular.
- Brand
- Xbox / ROG
- Operating System
- Windows 11 Home
- Processor
- AMD Ryzen AI Z2 Extreme Processor
- Display
- 7” IPS, 500 nits, 16:9, 120Hz refresh rate, FreeSync Premium, Corning Gorilla Glass Victus + DXC Anti-Reflection
- Resolution
- FHD 1080p
- HDR Support
- No
- Memory
- 24GB LPDDR5X-8000
- Storage
- 1TB M.2 2280 SSD (upgradable)
- Wi-Fi
- Wi-Fi 6E (2 x 2)
- Bluetooth
- Bluetooth 5.4
- Ports
- 1x USB4 Type-C with DisplayPort™ 2.1 / Power Delivery 3.0, Thunderbolt™ 4 compatible, 1x USB 3.2 Gen 2 Type-C with DisplayPort™ 2.1 / Power Delivery 3.0, 1x UHS-II microSD card reader (supports SD, SDXC and SDHC; UHS-I with DDR200 mode), 1x 3.5mm Combo Audio Jack
- Battery
- 80Wh
- Dimensions
- 290.8 x 121.5 x 50.7mm
- Weight
- 715g
- Included
- 65W charger, stand